Business Insights

 Why Shifting to a Solutions-Focused Approach is Essential for Growth in the Drone Industry

Shifting from a product-focused to a solutions-focused approach in the drone industry is a game-changer. It’s not just about offering a piece of hardware anymore; it’s about providing something more meaningful—tailored, comprehensive solutions that actually solve problems and drive value for the customer. This transition opens up a world of opportunities for businesses to enhance […]

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Determining Your Value Proposition in the Unmanned Aerial Systems Industry

Defining and communicating your value proposition is essential, particularly for small and medium-sized businesses in the unmanned systems industry. As this sector continues to evolve at a rapid pace, innovation is key—but it’s not enough to simply have a great solution. This article is designed to help founders, technologists, and product managers identify what sets

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Elevating Your Drone Technology Solutions: The Power of Understanding Your Ideal Customer

Developing successful drone solutions goes beyond just utilizing the latest technology; it’s about truly understanding and addressing your customers’ needs. By focusing on the challenges faced by your target market and integrating their feedback, you can create more impactful and effective products.  In this article, I will explore the significant impact of aligning product development

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UAS Program Development

As the demand for unmanned aerial systems (UAS) continues to rise, the challenge is effectively expanding your fleet or program. As part of my ongoing services, I recently provided training and demonstrations for a client, introducing three specific systems tailored to enhance their UAS program.In the upcoming discussion, I’ll describe my process and discussions I

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