Clarify Consulting · Founder’s Series

Founder’s Series

For founders bringing complex products to market.

Four questions. One clear path to market.

A small-group workshop cohort for technology founders, led by Daniel Fuller. Each session combines practical frameworks and real-world experience with facilitated discussion and shared problem-solving around the challenges founders experience.

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Pressure-test your thinking. Learn from your peers.

Leave each session knowing exactly where you stand and what to do next.

What You’ll Work Through

What are you solving?

Validate Before You Build

Test whether the problem is real, costly, and worth solving before committing to the solution. Leave with a clearer definition of the problem and the niche where you have the right to win.

Which customer?

Know Your Customer

Learn how to have better customer conversations, recognize meaningful buying signals, and turn what you hear into better product and go-to-market decisions.

Which market?

Build a Solution

Move beyond the product to understand the complete solution your customer needs. Consider workflow, integration, services, data, and outcomes to build something your customer can’t easily replace.

Which path?

Pilot to Program

Move from a successful pilot to a repeatable commercial program. Identify the biggest gap between proving the technology and building something customers can adopt at scale.

Led By

Daniel Fuller

Founder, Clarify Consulting

Dan’s career has taken him from semiconductors and computing to aviation, unmanned systems, and business development, each step moving him closer to the customer. He spent a few years as test engineer on DSP semiconductors, a decade at SUN Microsystems in manufacturing and business analyst roles, another decade at Insitu, A Boeing Company, across manufacturing, R&D, commercial and defense applications, and customer-focused roles, before leading business development in the Americas for an Australian tech startup.

Today, Dan works with founders and technology companies on business development and go-to-market strategy, connecting technical capability with the right customers, markets, and partnerships.